The science of wanting. The art of having.
From Glastonbury tickets to the latest iPhone, Britons are queuing up to pay for things they can't immediately possess. We investigate why the modern consumer has developed an addiction to anticipation itself.
From 'it's practically free' to 'I'm investing in myself', Brits have perfected the art of turning every purchase into a moral victory. We investigate the mental gymnastics behind our shopping justifications and why we're world champions at convincing ourselves we need that thing.
We'll boast about a charity shop bargain but whisper about designer purchases. Why do Brits treat money like Fight Club—the first rule is we don't talk about it? An exploration of our peculiar spending shame and the rise of stealth wealth culture.