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We entered seeking salvation through second-hand bargains, but emerged clutching our third vintage teacup like a religious relic. How did Britain's charity shops transform from noble causes into guilt-washing emporiums for our shopping addictions?
From Glastonbury tickets to the latest iPhone, Britons are queuing up to pay for things they can't immediately possess. We investigate why the modern consumer has developed an addiction to anticipation itself.
From 'it's practically free' to 'I'm investing in myself', Brits have perfected the art of turning every purchase into a moral victory. We investigate the mental gymnastics behind our shopping justifications and why we're world champions at convincing ourselves we need that thing.